In the past year, our product sales have performed well, with overall sales reaching $1.3 million, an increase of 10% over the previous year. This growth was mainly due to the increase in market demand and the effective adjustment of our marketing strategy.
• Folding storage box: This product is our flagship product, sales reached $500,000, accounting for 38% of the total sales. Good customer feedback.
• Storage baskets: $300,000 in sales, or 23%. In recent years, with changes in market trends, the sales of product B have grown significantly, with an annual growth rate of 24%.
• Camping Series: Despite just launching, sales have reached $100,000 and the market has responded enthusiastically. We will continue to promote this product to expand market share.
To drive sales growth, we have implemented a number of marketing strategies:
Online promotion: Attracted a large number of new customers through advertising on social media and e-commerce platforms, and increased online sales by 37%.
• Offline activities: Participated in a number of industry exhibitions, communicated directly with customers, enhanced brand awareness, and gained many potential customers.
• Promotional activities: Successfully stimulated sales and increased customer purchase willingness through limited-time discounts and giveaways.
We are optimistic about the future sales prospects. Sales are expected to reach 1.6 million yuan next year, an increase of 18%. We plan to launch new products, expand into new markets and continue to optimize customer service to further improve our performance.
Our products not only sell well in the domestic market, but also exported to Europe, America, Southeast Asia, the Middle East and other countries and regions. We have established long-term cooperative relations with a number of internationally renowned retailers and wholesalers, and customers all over the world.
We focus on long-term relationships with our customers and communicate with them regularly to understand their needs and feedback. Through continuous market research and customer feedback, we continue to optimize products, improve service quality, and ensure customer satisfaction.
We have worked with a well-known supermarket to customize a series of kitchen utensils, which have been highly praised by consumers. Through this case, we have not only enhanced our brand awareness, but also enhanced our trust in cooperation with our customers.